
We build brands
that shape culture
Strategy, creative and experiential work for brands that want to matter beyond the campaign.
Culture
is the medium
Our Mission
A creative studio helping brands earn a place in the culture, not just a spot in the feed.
Our Superpower
We sit at the intersection of entertainment, technology and strategy — and move fast between all three.
What We Do
We help brands define and shape culture with a touch of authenticity, creativity and innovation.
01Brand & Product Strategy
Positioning, platforms and launch plans that give a brand something true to say.
02Buzz Marketing & Awareness
Moments engineered to be talked about — earned attention, not just bought reach.
03Corporate & Startup Advisory
Go-to-market, partnerships and growth counsel for founders and leadership teams.
04Creator & Social Campaigns
Talent, creators and always-on content built for the platforms people actually use.
05Experiential Activations
Live events, tours and brand worlds — designed, produced and run end to end.
06Organization Development
Structure, process and culture work that helps teams ship better creative, faster.
07Strategic Partnerships
Brand × artist × league deals, brokered and activated so both sides win.
Sister companies
Sister Studio
Building a product? Meet Ereko Labs.
Our sister studio designs and builds the apps, platforms and digital products that great campaigns lead to, with research, innovation and product advisory for teams launching what's next.
- App & Web Development
- Product Design
- Innovation & Research
- Product Advisory
- Venture Building
Sister Firm
Public-sector work? Meet Prince Street Group.
Our sister firm advises cities, public agencies and civic institutions on AI governance, community engagement and destination strategy, from early planning through public rollout.
- AI Governance
- Community Engagement
- Destination Strategy
- Public-Sector Advisory
Portfolio
Selected work
11 projects
- 01Instagram ※ Close Friends OnlyStranger Things Season 5 (Series Finale)creative strategy & production2025
- 02Instagram ※ Close Friends OnlyNetflix’s KPop Demon Hunterscreative strategy & production2025
- 03SpotifySpotify AfroHub Launchproduct development, production & talent relations2018
- 04NBA ※ American ExpressNBA All Star Weekendcreative strategy2019
- 05American Express ※ Sony MusicMan of The Woods at SuperBowl LIIexperiential2018
- 06Verizon UpLady Gaga ※ Verizon Up at Citi Fieldcreator strategy2018
- 07Verizon ※ NFLVerizon Up at Super Bowl LII (52)creator strategy & talent relations2018
- 08Universal Music GroupDigital Strategy • A&R Research (Lava Records)digital strategy • a&r research2013
- 09Hot 93.7 Radio (Audacy ※ ViacomCBS) On Air Idiots Showbrand social ※ digital strategy2007
- 10AppleMarketing • Dev Partnertech
- 11Amazon StudiosContent Developmentfilm & tv
creative strategy & production
Instagram ※ Close Friends Only
Stranger Things Season 5 (Series Finale) · 2025
creative strategy & production
Instagram ※ Close Friends Only
Netflix’s KPop Demon Hunters · 2025
product development, production & talent relations
Spotify
Spotify AfroHub Launch · 2018

creative strategy
NBA ※ American Express
NBA All Star Weekend · 2019

experiential
American Express ※ Sony Music
Man of The Woods at SuperBowl LII · 2018
creator strategy
Verizon Up
Lady Gaga ※ Verizon Up at Citi Field · 2018
creator strategy & talent relations
Verizon ※ NFL
Verizon Up at Super Bowl LII (52) · 2018
digital strategy • a&r research
Universal Music Group
Digital Strategy • A&R Research (Lava Records) · 2013
brand social ※ digital strategy
Hot 93.7 Radio (Audacy ※ ViacomCBS)
On Air Idiots Show · 2007
tech
Apple
Marketing • Dev Partner
film & tv
Amazon Studios
Content Development
Case Studies
Campaigns in depth
By the numbers
Proof, not promises
Since 2007
19
years making brands part of the cultural conversation.
5
Cities
New York · Los Angeles · London · Cape Town · Lagos
17+
Brand partners
11
Featured campaigns
Est. 2007
AV Global is a global marketing and media studio. Our work is built on culture, informed by data and driven by creativity. Since founding, we've partnered with brands on content production, brand strategy, business development, market research and experiential activations — always chasing the same goal: making brands part of the cultural conversation.
Clients




















As Seen On




Our Team
Strategists, creatives and specialists across every discipline. Culture drives what we do.
From the Newsletter
